Great success in the first participation of the AENOR Plastics Certification
in ISH (Frankfurt, Germany)
AENOR Plastics Certification has completed its first attendance at the ISH fair in Frankfurt as an exhibitor in the recent edition of 2017. The presence in this fair, undoubtedly one of the most important in the world in the field of driving for Building, especially hot and cold water and heating, is part of the promotion plan for products certified with the AENOR brand that is produced annually by the Plastics Certification Committee.
Certainly, the issue that has aroused more interest among the manufacturers that have visited us has been the demand for information on AENOR's certification to market its products in South America. It is a reality, which we already knew, that the AENOR Mark is known, accepted and recognized in South America. In this edition of the fair, that feeling has been reinforced by the number of queries we have received by who considers it a useful tool to commercialize its products in South America.
Another issue of interest has been the certification activity of AENOR in South Africa in accordance with local SANS standards. In this case, more focused on those companies that already hold the AENOR certificate. Our customers, following an easy procedure that usually does not require additional inspections or tests, can obtain a certificate that is an excellent option to enter or remain in the market of Southern Africa
The previous evidences reinforces our idea of increasing our commitment in the internationalization of the AENOR Mark, its diffusion and presence in new markets, getting it to achieve even more added value to all those who have relied on the AENOR Mark as a tool to demonstrate confidence to the market.
We wave good bye to ISH 2017 with these spectacular figures: 2,482 exhibitors from 61 countries and 200,114 visitors.
At the same time, ISH has got a high level of internationality: 64 % of exhibitors and 40 % of visitors came from outside Germany.